In this session hosted by AIA NJ Women in Architecture, Dana Chermesh-Reshef, CEO and Founder of inCitu, the first augmented reality platform for architects, builders, and developers, explored the impact of AR in architecture and planning.

Attendees gained guidance on integrating augmented reality technology into existing architecture and design workflows. Practical insights were shared on creating AR-ready 3D models and leveraging user-friendly platforms for activation.

The discussion also included real-world case studies demonstrating how AR has positively influenced projects, leading to better-designed developments embraced by communities.

Speaker: Dana Chermesh-Reshef, Founder and CEO, inCituDana is an architect specializing in infill development and housing policies, turned urban data scientist (NYU CUSP ’18). In 2020, Dana founded inCitu, a startup with the mission to democratize city planning through augmented reality. Prior to founding inCitu, Dana worked at the New York City Department of City Planning (DCP). Her research on the feasibility of rezoning Tel-Aviv’s city center was published in "The Marker" newspaper, and she is a frequent lecturer on the future of Smart Cities.

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